DTC-focused headless commerce agency building lightning-fast PWAs for brands like Rothy's, Athletic Greens, and Molekule.
Anatta is an eCommerce design and development company that partners with DTC brands to drive growth and digital commerce excellence. With over a decade of Shopify expertise, they provide high-impact design, development, and consulting solutions that deliver measurable results, enabling brands to outpace the competition and set new standards.
Our take on Anatta
Anatta is a Los Angeles-based headless commerce agency that has positioned itself as a premier partner for direct-to-consumer (DTC) brands seeking high-performance ecommerce experiences. Since 2008, the team has built some of the fastest storefronts in the DTC space, backed by data-driven insights and deep technical expertise.
Their headless commerce portfolio is exceptional. Notable case studies include Rothy's (achieving 99.99% uptime during periods when traffic doubled quarter-over-quarter), Athletic Greens (10x increase in subscriptions), and Molekule (400% reduction in site load times with 3x gross revenue growth over two years). These results demonstrate real, measurable impact.
What distinguishes Anatta is their consultative approach. They openly advise clients on whether headless architecture is the right fit for their current stage of growth, having seen brands make premature transitions that complicated rather than simplified their tech stacks. This honest, strategic perspective builds trust and ensures better outcomes.
Today, Anatta primarily builds headless storefronts within Shopify Plus using Hydrogen and Oxygen, combining the stability of a dedicated platform with the customization benefits of headless commerce. For DTC brands at a growth inflection point who need a partner that understands both the technology and the business strategy, Anatta is an outstanding choice.
Verified credentials and recognition earned by Anatta
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 2009. Over 15 years of experience.
Mid-Size
Medium (51-200)
Rankings earned on AgencyCluster
Common questions about Anatta.
Anatta has earned rankings on 3 AgencyCluster lists: Top 25 Headless Commerce, Top 50 Headless Commerce, Top 10 Headless Commerce. Their highest AgencyCluster Score is 100/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Headless Commerce, Anatta scores 100/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Anatta was founded in 2009, giving them over a decade of experience in headless commerce. In an industry where many agencies are less than 5 years old, 17+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.
Yes. Anatta has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Anatta, verified signals include a functioning website, LinkedIn company profile, 17+ years of operating history (founded 2009), 3 earned rankings on curated top lists.
