Blue Corona

Blue Corona has established itself as one of the leading marketing agencies specializing exclusively in the home services industry, operating from their headquarters in the Rockville/Gaithersburg area of Maryland. Founded in 2008 by Ben Landers and Bob Perini, the agency combines engineering precision with marketing expertise to deliver data-driven results for contractors and service businesses.

The agency achieved remarkable recognition through eight consecutive years on the Inc. 5000 list of fastest-growing companies, earning Hall of Fame status—a distinction reserved for companies demonstrating sustained excellence over extended periods. Blue Corona maintains an A+ rating with the Better Business Bureau, reflecting their commitment to ethical business practices.

Blue Corona's exclusive focus on home services—including HVAC, plumbing, electrical, roofing, and related trades—provides deep industry expertise unavailable from generalist agencies. Their understanding of service business dynamics, seasonal patterns, and customer acquisition challenges translates into strategies specifically tailored for contractor success.

In 2021, Blue Corona was acquired by EverService Holdings, and subsequently merged with RYNO Strategic Solutions, another prominent home services marketing agency. This consolidation created one of the largest and most specialized marketing organizations serving the trades, with expanded capabilities and resources.

The agency's proprietary Polaris analytics platform integrates with industry-leading technologies including ServiceTitan, providing clients with real-time visibility into marketing performance and ROI. Their services span SEO, PPC, web design, email marketing, and call answering services—addressing the full spectrum of contractor marketing needs.

For home services businesses seeking a marketing partner with unmatched industry expertise, proven track record, and comprehensive capabilities, Blue Corona represents the gold standard. Their exclusive focus ensures strategies aligned with how service businesses actually operate, rather than generic approaches requiring adaptation.