Cake & Arrow is a US-based UI/UX design agency focused on digital customer experience and UX/UI design—from research and wireframes to polished UI and design sy
Cake & Arrow is a UX Design and Product Innovation company specializing in the Insurance and financial services industry. They use a human-centered design approach to create breakthrough digital experiences for carriers, distributors, and service providers, driving results and improving the insurance buying, selling, and servicing process.
Our take on Cake & Arrow
Cake & Arrow is a UI/UX design partner based in New York, NY. Established, the team positions itself around digital customer experience and UX/UI design—helping product owners translate requirements into clear user journeys, usable interfaces, and implementation-ready design assets.
What stands out is a practical, product-minded workflow: discovery to align on goals and constraints, research and synthesis to reduce guesswork, then iterative prototyping to validate flows before high-fidelity UI. For organizations that need both speed and clarity, this structure typically reduces rework and improves stakeholder alignment.
In terms of team profile, Cake & Arrow most often operates as a SMALL partner—which can be ideal if you want direct access to senior designers and a tighter feedback loop. If you require large-scale, multi-track design programs, confirm resourcing plans upfront (design leadership, research coverage, and expected weekly cadence).
When evaluating Cake & Arrow, ask to see comparable case studies and walkthroughs (problem framing, constraints, iterations, and outcomes). Also confirm how they measure UX success—such as task completion, time-on-task, conversion uplift, support ticket reduction, or qualitative satisfaction signals. Overall, this is a strong option for B2B and consumer teams that value thoughtful UX combined with production-grade UI execution.
Tip: To get the most value, run a short discovery sprint first (1–2 weeks) to lock scope, user personas, and success metrics, then transition into design iterations and handoff.
Verified credentials and recognition earned by Cake & Arrow
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 2002. Over 15 years of experience.
Small Team
Small (11-50)
Rankings earned on AgencyCluster
Common questions about Cake & Arrow.
Cake & Arrow has earned rankings on 3 AgencyCluster lists: Top 25 UI/UX Design, Top 10 UI/UX Design in New York, Top 50 UI/UX Design. Their highest AgencyCluster Score is 80/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for UI/UX Design, Cake & Arrow scores 80/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Cake & Arrow was founded in 2002, giving them over two decades of experience in ui/ux design. In an industry where many agencies are less than 5 years old, 24+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is small team.
A product design engagement (research through visual design) typically costs $25K–$150K. Design system creation ranges from $40K–$120K. Ongoing design retainers for product teams run $8K–$25K/month. These are industry benchmarks for ui/ux design agencies at the level AgencyCluster curates. Actual pricing for Cake & Arrow will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Cake & Arrow has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Cake & Arrow, verified signals include a functioning website, LinkedIn company profile, 24+ years of operating history (founded 2002), 3 earned rankings on curated top lists.
