Cake & Arrow

Cake & Arrow is a UI/UX design partner based in New York, NY. Established, the team positions itself around digital customer experience and UX/UI design—helping product owners translate requirements into clear user journeys, usable interfaces, and implementation-ready design assets.

What stands out is a practical, product-minded workflow: discovery to align on goals and constraints, research and synthesis to reduce guesswork, then iterative prototyping to validate flows before high-fidelity UI. For organizations that need both speed and clarity, this structure typically reduces rework and improves stakeholder alignment.

• Core strengths: UX strategy, user research, IA & flows, interactive prototyping, and UI design that scales via components and design systems.
• Delivery style: collaborative checkpoints, documented decisions, and handoff-ready specs (tokens, components, and annotated designs).
• Best fit: teams modernizing existing products, launching MVPs, or standardizing UI across multiple modules.

In terms of team profile, Cake & Arrow most often operates as a SMALL partner—which can be ideal if you want direct access to senior designers and a tighter feedback loop. If you require large-scale, multi-track design programs, confirm resourcing plans upfront (design leadership, research coverage, and expected weekly cadence).

When evaluating Cake & Arrow, ask to see comparable case studies and walkthroughs (problem framing, constraints, iterations, and outcomes). Also confirm how they measure UX success—such as task completion, time-on-task, conversion uplift, support ticket reduction, or qualitative satisfaction signals. Overall, this is a strong option for B2B and consumer teams that value thoughtful UX combined with production-grade UI execution.

Tip: To get the most value, run a short discovery sprint first (1–2 weeks) to lock scope, user personas, and success metrics, then transition into design iterations and handoff.