Catchword

Catchword has built a strong reputation as a branding agency with particular expertise in naming and brand strategy. Based in San Francisco, the agency receives consistently positive feedback for innovative approaches and strategic thinking.

Their focus on naming distinguishes them in the branding landscape—company and product naming requires specialized skills combining linguistic creativity, trademark awareness, and strategic positioning. Catchword brings dedicated expertise to this specialized discipline.

Beyond naming, Catchword offers comprehensive brand strategy and identity development services, ensuring that name choices integrate with broader brand positioning and visual systems. This integrated approach produces coherent brand expressions.

For organizations at naming-critical moments—launches, rebrands, or product introductions—Catchword offers specialized expertise that generalist agencies may not match. Their track record demonstrates ability to create distinctive, protectable names aligned with brand strategy.