Conversion Sciences, founded in 2007 by Brian Massey — the self-proclaimed original Conversion Scientist — is one of the founding agencies of the CRO industry. Based in Austin, Texas, this boutique firm has built its reputation on applying genuine scientific rigor to website optimization.
The agency's unique approach centers on the proprietary Conversion Scientist role, a strategist-optimizer who manages everything from hypothesis development to test execution and result analysis. This dedicated role ensures that every engagement is driven by data rather than opinion, combining analytics, heatmaps, behavioral tracking, and user research to identify high-impact conversion opportunities.
With over 300 websites optimized and a consistent track record of delivering 25% or greater sitewide conversion lifts, Conversion Sciences has proven its methodology works across diverse industries. Their client roster spans eCommerce, B2B services, and lead generation companies of varying sizes, demonstrating versatility in their approach.
What sets Conversion Sciences apart is their commitment to education and empowerment. Rather than creating dependency, they focus on building internal team capabilities while delivering results. Their thought leadership through content, webinars, and industry speaking engagements reflects a genuine passion for advancing the CRO discipline. For businesses seeking a methodical, science-driven approach to conversion optimization with a boutique-level attention to detail, Conversion Sciences is a strong contender.