CQL

CQL is listed as an eCommerce-focused agency based in Grand Rapids, MI. Based on publicly available signals (a clearly maintained website and service positioning), the firm appears to be active and positioned to support commerce teams across strategy, build, and ongoing optimization.

Full-service digital commerce agency designing retail and B2B experiences with Shopify Plus, Salesforce Commerce Cloud, and BigCommerce

In terms of capability scope, they present coverage across ecommerce-development with recurring emphasis on Shopify Plus, BigCommerce. For buyers, that typically translates into help with store builds or re-platforming, theme/UX improvements, integrations, and growth experiments that improve speed, conversion, and operational flow.

What stands out

• Discovery & strategy
• Design and engineering
• Launch support
• Ongoing optimization

How teams commonly engage

• Discovery sprint to map requirements, data flows, and success metrics
• Build or re-platform with staged milestones and QA gates
• Post-launch optimization (performance, CRO, SEO/analytics) on a monthly cadence

Things to validate during selection

• Ask for 2–3 recent, comparable case studies (platform + vertical) and the measurable outcomes tied to them.
• Confirm who will be on the day-to-day team (PM, lead engineer, UX) and how communication, sprint cadence, and QA are handled.
• If you have integrations (ERP/CRM, PIM, WMS, subscriptions), validate their integration approach and ownership of post-launch support.

Ideal fit: B2B commerce programs (catalog, roles/pricing, quoting, ERP integration). If your roadmap includes platform upgrades, performance work, merchandising UX, or complex integrations, this is the type of profile worth shortlisting for a structured discovery call.

Procurement tip: request a brief technical approach document (architecture + integrations), a delivery plan with milestones, and a clear post-launch support model (SLA, monitoring, and release cadence). That makes it easier to compare proposals apples-to-apples and reduces surprises once the project moves from sales to delivery.