CQL

CQL

Full-service digital commerce agency designing retail and B2B experiences with Shopify Plus, Salesforce Commerce Cloud, and BigCommerce

About CQL

CQL is a leading digital commerce agency and Shopify Platinum Partner that builds high-performing websites and commerce experiences for enterprise brands. With 30 years of expertise, they deliver tailored digital commerce solutions through a consultative approach, blending platform capabilities, custom innovations, and conversion-led design to drive growth and elevate customer experiences.

Editorial Review

Our take on CQL

CQL is listed as an eCommerce-focused agency based in Grand Rapids, MI. Based on publicly available signals (a clearly maintained website and service positioning), the firm appears to be active and positioned to support commerce teams across strategy, build, and ongoing optimization.

Full-service digital commerce agency designing retail and B2B experiences with Shopify Plus, Salesforce Commerce Cloud, and BigCommerce

In terms of capability scope, they present coverage across ecommerce-development with recurring emphasis on Shopify Plus, BigCommerce. For buyers, that typically translates into help with store builds or re-platforming, theme/UX improvements, integrations, and growth experiments that improve speed, conversion, and operational flow.

What stands out

  • Discovery & strategy
  • Design and engineering
  • Launch support
  • Ongoing optimization

How teams commonly engage

  • Discovery sprint to map requirements, data flows, and success metrics
  • Build or re-platform with staged milestones and QA gates
  • Post-launch optimization (performance, CRO, SEO/analytics) on a monthly cadence

Things to validate during selection

  • Ask for 2–3 recent, comparable case studies (platform + vertical) and the measurable outcomes tied to them.
  • Confirm who will be on the day-to-day team (PM, lead engineer, UX) and how communication, sprint cadence, and QA are handled.
  • If you have integrations (ERP/CRM, PIM, WMS, subscriptions), validate their integration approach and ownership of post-launch support.

Ideal fit: B2B commerce programs (catalog, roles/pricing, quoting, ERP integration). If your roadmap includes platform upgrades, performance work, merchandising UX, or complex integrations, this is the type of profile worth shortlisting for a structured discovery call.

Procurement tip: request a brief technical approach document (architecture + integrations), a delivery plan with milestones, and a clear post-launch support model (SLA, monitoring, and release cadence). That makes it easier to compare proposals apples-to-apples and reduces surprises once the project moves from sales to delivery.

Badges & Credentials

Verified credentials and recognition earned by CQL

5 badges

Verification

Verified

This agency has a verified website presence.

LinkedIn Verified

This agency has a verified LinkedIn company page.

Recognition

Top Rated

This agency has an exceptional AgencyCluster score of 80+.

Experience

15+ Years

Established in 1995. Over 15 years of experience.

Company

Mid-Size

Medium (51-200)

Awards & Recognition

Rankings earned on AgencyCluster

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About CQL

Common questions about CQL.

Where does CQL rank on AgencyCluster?

CQL has earned rankings on 3 AgencyCluster lists: Top 10 eCommerce Development, Top 25 eCommerce Development, Top 50 eCommerce Development. Their highest AgencyCluster Score is 95/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.

What are CQL's strengths according to AgencyCluster?

In our evaluation for eCommerce Development, CQL scores 95/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Category Fit, Delivery Maturity, Reputation, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.

How long has CQL been in business?

CQL was founded in 1995, giving them over three decades of experience in ecommerce development. In an industry where many agencies are less than 5 years old, 31+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.

What does a typical ecommerce development project cost with an agency like CQL?

A custom eCommerce store costs $30K–$200K depending on complexity. Enterprise platforms (multi-store, ERP integration) range from $100K–$500K+. Monthly maintenance and optimization runs $3K–$15K. These are industry benchmarks for ecommerce development agencies at the level AgencyCluster curates. Actual pricing for CQL will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.

Is CQL a verified agency?

Yes. CQL has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For CQL, verified signals include a functioning website, LinkedIn company profile, 31+ years of operating history (founded 1995), 3 earned rankings on curated top lists.