Digital Operative

Digital Operative operates as a San Diego-based ecommerce agency with 20+ years of dedicated experience in platform development and digital marketing. Founded as an independent firm and later acquired by 85SIXTY, Digital Operative continues to deliver comprehensive ecommerce solutions spanning Shopify Plus, Magento, and complementary marketing services. Their longevity in the industry reflects consistent ability to adapt to platform evolution and maintain client relationships across technology transitions.

The agency's comprehensive approach integrates ecommerce development with digital marketing strategy, positioning them as suitable partners for brands seeking coordinated growth across technology and marketing functions. Digital Operative's team includes experienced developers, strategists, and marketers capable of handling complex implementations. Their expertise spans platform selection and migration, custom development, integrations, and ongoing optimization. Their multi-platform experience means they can guide clients toward optimal platform choices rather than defaulting to single-platform solutions.

What distinguishes Digital Operative is their integration of technical development with marketing expertise—they understand that ecommerce success requires coordination across technology, user experience, and marketing initiatives. For growing brands seeking a partner that can align technology investments with marketing strategy and provide comprehensive ecommerce solutions spanning development and performance marketing, Digital Operative offers proven experience and strategic thinking grounded in two decades of industry evolution.