Full-service PR marketing and creative agency with over 20 years experience driving campaigns across diverse industries.
Identity is a national public relations, marketing, and creative agency that drives strategic communications programs for a diverse portfolio of clients. They help consumer and B2B companies leave a mark by mobilizing quickly, thinking creatively, and providing expert PR counsel. With offices in Detroit, Chicago, and Tampa, Identity serves over 100 companies across various industries, connecting reputation to revenue through modern PR-style thinking and campaign-style moments.
Our take on Identity
Identity operates as a full-service PR, marketing, and creative agency with over 20 years of experience driving campaigns across diverse industry verticals. Their Chicago headquarters positions them at a major business hub while serving clients nationally.
The agency serves clients ranging from professional services and high-profile consumer attractions to commercial real estate and food & beverage brands. This diversity demonstrates their ability to adapt strategies for different audiences and business models.
Identity offers comprehensive services including public relations, social media marketing, creative campaigns, and brand strategy. Their two-decade track record provides deep expertise and refined methodologies.
Their longevity in the industry speaks to their ability to adapt to changing marketing landscapes while maintaining client relationships. They've evolved through multiple generations of social media platforms and marketing approaches.
For businesses seeking an established agency with extensive experience and Chicago presence, Identity offers proven capabilities across PR and social media marketing. Their 20+ year track record provides confidence in their ability to deliver sustained results.
Verified credentials and recognition earned by Identity
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1998. Over 15 years of experience.
Mid-Size
Medium (51-200)
Rankings earned on AgencyCluster
Common questions about Identity.
Identity has earned rankings on 4 AgencyCluster lists: Top 10 Social Media Marketing, Top 50 Social Media Marketing, Top 10 Social Media Marketing in Florida, Top 25 Social Media Marketing. Their highest AgencyCluster Score is 89/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Social Media Marketing, Identity scores 89/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Identity was founded in 1998, giving them over two decades of experience in social media marketing. In an industry where many agencies are less than 5 years old, 28+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.
Identity has a presence across 3 states: Florida, Illinois, Michigan. A multi-state presence can be important for enterprise buyers who need local account management, on-site workshops, or time-zone-aligned teams. It also suggests the agency has scaled beyond a single-office operation.
Social media management retainers range from $3K–$15K/month. Content production (photo, video, copywriting) adds $2K–$10K/month. Paid social management (in addition to ad spend) runs $2K–$8K/month. These are industry benchmarks for social media marketing agencies at the level AgencyCluster curates. Actual pricing for Identity will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Identity has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Identity, verified signals include a functioning website, LinkedIn company profile, 28+ years of operating history (founded 1998), 4 earned rankings on curated top lists.
