Shift Paradigm is a consulting firm headquartered in Austin, Texas, that brings a unique combination of marketing expertise and data analytics capabilities to the business intelligence consulting landscape. The firm has helped over 3,000 high-growth companies leverage data for better business decisions.
Shift Paradigm's approach to BI consulting integrates business intelligence with sales and marketing analytics, helping organizations build unified views of customer behavior, campaign performance, and revenue attribution. Their services include data integration, CRM analytics, marketing intelligence platforms, and custom reporting solutions.
The firm's technology partnerships span major platforms including Salesforce and HubSpot, enabling them to build BI solutions that leverage clients' existing technology investments. Their consultants understand both the technical and strategic dimensions of data analytics, ensuring solutions drive measurable business outcomes.
For organizations where marketing and sales analytics are core components of their BI strategy, Shift Paradigm offers specialized expertise that general-purpose BI consultancies may lack. Their track record with high-growth companies makes them particularly relevant for scaling organizations.