Speero, formerly known as CXL Agency, is a research-driven conversion rate optimization consultancy founded in 2011 by Peep Laja, one of the most recognized thought leaders in the CRO industry. Based in Austin, Texas, the agency has built its reputation on a deep commitment to customer research and behavioral science as the foundation for optimization.
The agency's methodology prioritizes understanding customer motivations, objections, and behavior patterns before designing experiments. This research-first approach, while sometimes slower to produce initial results, typically yields more impactful and sustainable optimization outcomes than purely test-driven strategies.
Speero's connection to CXL, one of the most respected CRO education platforms in the world, provides unique advantages. Their team stays at the cutting edge of optimization methodology, and their training programs ensure that client teams build internal capabilities alongside external optimization gains.
For enterprise brands seeking a CRO partner that combines rigorous research methodology with practical experimentation, Speero offers a sophisticated approach. Their emphasis on customer experience and behavioral science makes them particularly valuable for complex B2B and SaaS businesses where understanding buyer psychology is critical to conversion success.
