Brand strategy and performance-creative agency helping ambitious brands stand out and drive measurable growth.
Theory SF is a multi-disciplinary marketing agency based in San Francisco, specializing in producing work that drives brand love and results. They offer a range of services including traditional advertising, digital marketing, social marketing, branding solutions, and more, helping ambitious brands stand out and drive measurable growth in B2B tech, consumer markets, and beyond.
Our take on TheorySF
TheorySF positions itself as a brand strategy and performance-creative agency, combining brand building with measurable campaign results. Based in San Francisco, the agency serves ambitious brands seeking both strategic positioning and performance outcomes.
Their service model spans discovery, strategy development, design execution, and launch deployment, providing comprehensive support from initial insights through market implementation. Services include naming, brand design, copywriting, campaign development, and media planning.
TheorySF's performance orientation distinguishes them from agencies focused purely on brand aesthetics. They understand that brand investments must ultimately drive business results, incorporating measurement and optimization into their approach.
For brands seeking a partner who can deliver both strategic brand development and performance marketing execution, TheorySF offers integrated capabilities that bridge traditional branding with digital marketing effectiveness.
Verified credentials and recognition earned by TheorySF
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
10+ Years
Established in 2015. Over 10 years of experience.
Boutique
Boutique (2-10)
Rankings earned on AgencyCluster
Common questions about TheorySF.
TheorySF has earned rankings on 2 AgencyCluster lists: Top 10 Branding & Creative Design in California, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 85/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, TheorySF scores 85/100 overall. Their strongest areas are Category Fit, Freshness, Credibility, Proof of Work & Outcomes, Reputation, Delivery Maturity. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
TheorySF was founded in 2015, giving them over a decade of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 11+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is boutique.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for TheorySF will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. TheorySF has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For TheorySF, verified signals include a functioning website, LinkedIn company profile, 11+ years of operating history (founded 2015), 2 earned rankings on curated top lists.
