Walker Sands

Walker Sands

A B2B marketing and public relations agency offering services including PPC and demand generation campaigns, content and PR.

About Walker Sands

Walker Sands is a B2B marketing agency that helps businesses grow through integrated marketing services, including strategy, data, content, and digital marketing. With a focus on outcome-based marketing, they drive measurable success and growth for their clients.

Editorial Review

Our take on Walker Sands

Walker Sands is a PPC and paid search agency headquartered in Chicago, IL. Their public positioning emphasizes hands-on search campaign management with structured testing.

Snapshot: Founded in 2001, team size: MEDIUM, listed on major third‑party directories and review platforms.

In our editorial view, Walker Sands is likely a strong fit for teams that want transparent reporting, disciplined experimentation, and steady optimization rather than one-off “set and forget” campaigns. Buyers that already have a clear offer, conversion tracking, and a defined budget cadence tend to get the most from an engagement like this.

What to validate before you sign:

  • How conversion tracking is implemented (GA4, server-side tracking, offline conversions) and how attribution is handled.
  • What the first 30–60 days look like: account audit, restructuring plan, test roadmap, and reporting cadence.
  • How keywords, audiences, and creatives are tested—and how learnings translate into landing page or UX changes.
  • Who actually manages the account day-to-day, and what senior oversight looks like.
  • How performance is benchmarked (CAC/ROAS/LTV) and how budget shifts are recommended.

As with any PPC partner, results will depend on factors outside the agency’s control—offer-market fit, conversion rate on the destination pages, and the quality of creative inputs. We recommend requesting recent examples of work that match your industry and budget level, and confirming how the team communicates when performance dips.

Operationally, we like to see a clear separation between strategy, execution, and QA—for example, documented naming conventions, change logs, and weekly performance notes that explain what changed and why. Ask whether Walker Sands provides sprint-like planning for experiments (hypothesis → test → readout → next steps), and whether you will receive access to the live dashboards.

Bottom line: Walker Sands presents as a credible option in the PPC and paid search category, with an approach that should appeal to B2B and B2C teams looking for accountable execution and ongoing optimization. If you’re comparing providers, use the discovery process to validate reporting depth, testing rigor, and the specific specialists assigned to your account.

Badges & Credentials

Verified credentials and recognition earned by Walker Sands

5 badges

Verification

Verified

This agency has a verified website presence.

LinkedIn Verified

This agency has a verified LinkedIn company page.

Recognition

Rising Star

A promising new agency with a strong initial score.

Experience

15+ Years

Established in 2001. Over 15 years of experience.

Company

Mid-Size

Medium (51-200)

Awards & Recognition

Rankings earned on AgencyCluster

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About Walker Sands

Common questions about Walker Sands.

Where does Walker Sands rank on AgencyCluster?

Walker Sands has earned rankings on 3 AgencyCluster lists: Top 50 PPC & Performance Marketing, Top 25 PPC & Performance Marketing, Top 10 PPC & Performance Marketing in Illinois. Their highest AgencyCluster Score is 78/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.

What are Walker Sands's strengths according to AgencyCluster?

In our evaluation for PPC & Performance Marketing, Walker Sands scores 78/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.

How long has Walker Sands been in business?

Walker Sands was founded in 2001, giving them over two decades of experience in ppc & performance marketing. In an industry where many agencies are less than 5 years old, 25+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.

What does a typical ppc & performance marketing project cost with an agency like Walker Sands?

Agency management fees typically range from 10–20% of ad spend or $3K–$15K/month flat fee. Minimum effective ad budgets are usually $5K–$10K/month per platform. Enterprise brands typically spend $50K–$500K+/month on paid channels. These are industry benchmarks for ppc & performance marketing agencies at the level AgencyCluster curates. Actual pricing for Walker Sands will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.

Is Walker Sands a verified agency?

Yes. Walker Sands has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Walker Sands, verified signals include a functioning website, LinkedIn company profile, 25+ years of operating history (founded 2001), 3 earned rankings on curated top lists.