Chermayeff & Geismar & Haviv

Chermayeff & Geismar & Haviv represents design royalty in the American branding landscape. Founded in 1957, this New York studio has created some of the most recognized and enduring logos in corporate history, including the NBC peacock, Chase Bank's octagon, and the Mobil pegasus.

The firm's philosophy centers on creating marks that are timeless rather than trendy—designs that remain effective and relevant for decades. This approach has proven remarkably successful, with many of their classic identities still in use after 50 or more years.

Partners Ivan Chermayeff, Tom Geismar, and now Sagi Haviv have shaped visual culture through work for institutions including the Smithsonian, PBS, National Geographic, Library of Congress, and numerous Fortune 500 companies. Their designs demonstrate that true simplicity requires remarkable sophistication.

While many agencies chase the latest design trends, CGH maintains focus on fundamental principles of visual communication. Their marks communicate clearly, reproduce well across media, and build equity over time. For organizations seeking enduring brand identity rather than fashionable solutions, Chermayeff & Geismar & Haviv offers unmatched expertise.