Legendary design studio creating iconic logos and visual identities including NBC, Chase, and Mobil marks.
Chermayeff & Geismar & Haviv is a brand design firm specializing in visual identity design, art in architecture, and motion graphics. They develop trademarks, print, web, and motion graphics, exhibitions, and art in architecture, creating many of the world's most iconic and enduring brands.
Our take on Chermayeff & Geismar & Haviv
Chermayeff & Geismar & Haviv represents design royalty in the American branding landscape. Founded in 1957, this New York studio has created some of the most recognized and enduring logos in corporate history, including the NBC peacock, Chase Bank's octagon, and the Mobil pegasus.
The firm's philosophy centers on creating marks that are timeless rather than trendy—designs that remain effective and relevant for decades. This approach has proven remarkably successful, with many of their classic identities still in use after 50 or more years.
Partners Ivan Chermayeff, Tom Geismar, and now Sagi Haviv have shaped visual culture through work for institutions including the Smithsonian, PBS, National Geographic, Library of Congress, and numerous Fortune 500 companies. Their designs demonstrate that true simplicity requires remarkable sophistication.
While many agencies chase the latest design trends, CGH maintains focus on fundamental principles of visual communication. Their marks communicate clearly, reproduce well across media, and build equity over time. For organizations seeking enduring brand identity rather than fashionable solutions, Chermayeff & Geismar & Haviv offers unmatched expertise.
Verified credentials and recognition earned by Chermayeff & Geismar & Haviv
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1958. Over 15 years of experience.
Small Team
Small (11-50)
Rankings earned on AgencyCluster
Common questions about Chermayeff & Geismar & Haviv.
Chermayeff & Geismar & Haviv has earned rankings on 5 AgencyCluster lists: Top 10 Branding & Creative Design, Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, and 2 more. Their highest AgencyCluster Score is 98/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Chermayeff & Geismar & Haviv scores 98/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Chermayeff & Geismar & Haviv was founded in 1958, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 68+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is small team.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Chermayeff & Geismar & Haviv will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Chermayeff & Geismar & Haviv has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Chermayeff & Geismar & Haviv, verified signals include a functioning website, LinkedIn company profile, 68+ years of operating history (founded 1958), 5 earned rankings on curated top lists.
