Transformation consultancy creating impactful brands through strategic design, recognized as Ad Age Design Agency of the Year multiple times.
COLLINS is a transformation consultancy that helps companies define, design, and transition into new futures. With offices in San Francisco and New York City, they provide expertise at critical points in a company's journey. Recognized multiple times as Branding & Design Agency of the year by Ad Age and D&AD's Design Company of the Year, COLLINS drives brand transformation and innovation.
Our take on Collins
Collins has emerged as one of the most celebrated branding agencies of the past decade, earning Ad Age's Design Agency of the Year recognition an impressive six times between 2019-2025. Founded in 2008 by Brian Collins and Leland Maschmeyer, the firm has redefined what a branding agency can achieve.
Operating from offices in New York and San Francisco, Collins describes itself as a transformation consultancy rather than a traditional design firm. This distinction is meaningful—their work goes beyond visual identity to encompass business strategy, organizational change, and comprehensive brand transformation.
The agency's client roster includes household names like Dropbox, Target, Google, and Spotify, demonstrating their ability to work at scale with major technology and consumer brands. Their approach integrates the promise of storytelling with the performance of design, creating brands that drive business results.
Collins maintains a unique company culture that values collective creativity over hierarchy. Their team of approximately 200-270 professionals represents diverse backgrounds and perspectives, contributing to work that consistently pushes creative boundaries. For companies seeking genuine transformation rather than superficial rebranding, Collins offers strategic depth combined with exceptional creative execution.
Verified credentials and recognition earned by Collins
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 2007. Over 15 years of experience.
Large Team
Large (201-500)
Rankings earned on AgencyCluster
Common questions about Collins.
Collins has earned rankings on 4 AgencyCluster lists: Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, Top 25 Branding & Creative Design in New York, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 94/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Collins scores 94/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Freshness, Category Fit, Delivery Maturity. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Collins was founded in 2007, giving them over a decade of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 19+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is large team.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Collins will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Collins has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Collins, verified signals include a functioning website, LinkedIn company profile, 19+ years of operating history (founded 2007), 4 earned rankings on curated top lists.
