Shopify Plus Partner agency delivering headless and custom commerce solutions for fast-growing and enterprise DTC brands.
Diff, a VML Company, is a full-service eCommerce agency that shapes the future of retail by creating modern solutions for retailers. As a top Shopify Plus Partner, they design, build, and scale high-performance eCommerce stores, providing end-to-end solutions to drive business growth and connect retailers with customers.
Our take on Diff Agency
Diff Agency is a Shopify Plus Partner agency with a US presence in New York, delivering headless and custom commerce solutions for fast-growing and enterprise DTC brands. They have built a strong reputation within the Shopify ecosystem for technical excellence and creative implementation.
Their headless commerce services encompass custom Hydrogen builds, Storefront API integrations, and advanced custom development that extends Shopify Plus capabilities. The agency serves brands that have outgrown standard theme-based approaches and need more flexibility and performance.
Diff Agency's focus on both headless technology and strategic consulting ensures that clients get not just a technical implementation but a thoughtfully architected commerce experience aligned with their growth trajectory.
For fast-growing DTC brands seeking a Shopify-specialized headless commerce partner with strong technical chops and an understanding of the DTC growth playbook, Diff Agency is a well-regarded option.
Verified credentials and recognition earned by Diff Agency
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
10+ Years
Established in 2012. Over 10 years of experience.
Mid-Size
Medium (51-200)
Rankings earned on AgencyCluster
Common questions about Diff Agency.
Diff Agency has earned rankings on 2 AgencyCluster lists: Top 10 Headless Commerce in New York, Top 50 Headless Commerce. Their highest AgencyCluster Score is 82/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Headless Commerce, Diff Agency scores 82/100 overall. Their strongest areas are Freshness, Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Diff Agency was founded in 2012, giving them over a decade of experience in headless commerce. In an industry where many agencies are less than 5 years old, 14+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.
Yes. Diff Agency has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Diff Agency, verified signals include a functioning website, LinkedIn company profile, 14+ years of operating history (founded 2012), 2 earned rankings on curated top lists.
