Global brand-led strategy and design company making businesses better through brand consulting, design, and experience.
FutureBrand is a global brand-led strategy and design company that helps businesses develop profitable brands through brand strategy, design, and experience. With over 25 years of expertise, they partner with leading companies to measure and increase brand value, define breakthrough brand strategies, and create powerful brand experiences, offering services such as consumer branding, corporate identity, brand identity, and packaging design.
Our take on FutureBrand
FutureBrand operates as a global brand-led strategy and design company within the Interpublic Group (IPG). With offices spanning the Americas, Europe, Middle East, and Asia-Pacific, they offer comprehensive brand services at a truly international scale.
The agency specializes in creating 'future-proof' brands—identities designed to remain relevant and adaptable as markets evolve. Their multidisciplinary approach integrates FutureBrand UXUS for retail and hospitality expertise, Hugo & Cat for digital capabilities, and FutureBrand Speck for innovation.
FutureBrand's portfolio demonstrates expertise across diverse sectors including consumer goods, financial services, technology, and country branding. They've helped define the identities of nations and cities alongside major corporate rebranding initiatives.
What sets FutureBrand apart is their emphasis on brand as a business transformation tool. They view brand not merely as visual identity but as a strategic asset that can drive organizational change and market positioning. For companies seeking a partner who understands the intersection of brand strategy and business objectives, FutureBrand provides both creative firepower and strategic rigor.
Verified credentials and recognition earned by FutureBrand
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1999. Over 15 years of experience.
Large Team
Large (201-500)
Rankings earned on AgencyCluster
Common questions about FutureBrand.
FutureBrand has earned rankings on 4 AgencyCluster lists: Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, Top 25 Branding & Creative Design in New York, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 95/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, FutureBrand scores 95/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
FutureBrand was founded in 1999, giving them over two decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 27+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is large team.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for FutureBrand will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. FutureBrand has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For FutureBrand, verified signals include a functioning website, LinkedIn company profile, 27+ years of operating history (founded 1999), 4 earned rankings on curated top lists.
