Gander is an award-winning branding and graphic design studio based in New York City, known for creating thoughtful brand experiences that resonate with human emotions and needs. The agency specializes in working with brands that prioritize substance over superficiality.
Their service offerings span brand strategy, visual identity, packaging design, web design, and art direction. This comprehensive approach allows Gander to create cohesive brand experiences across all touchpoints, from initial strategy through final implementation.
Gander's portfolio demonstrates particular strength in consumer brands, food and beverage packaging, and lifestyle companies. Their design aesthetic balances contemporary sensibility with timeless appeal, resulting in work that feels fresh without chasing trends.
The studio's approach emphasizes deep research and strategic thinking before creative execution, including brand audits, consumer interviews, and archetype development. For brands seeking a design partner who prioritizes meaning and authenticity over superficial aesthetics, Gander delivers thoughtful solutions with distinctive creative flair.