Multidisciplinary creative company redefining brands and experiences through creative vision and technology.
Instrument is a design and technology company that helps brands unlock their full potential. They bring brands and people closer together, driving lasting business impact. With a multidisciplinary approach, they redefine brands and experiences, leveraging their expertise to deliver high-quality solutions.
Our take on Instrument
Instrument stands as one of the most innovative digital-first branding agencies in the United States. Founded in 2005 in Portland, Oregon, the agency has grown to nearly 400 professionals with offices in Portland, New York, and Los Angeles.
The firm's client roster reads like a who's who of the world's most progressive brands: Nike, Google, Spotify, Netflix, Patagonia, and many others. This impressive list reflects Instrument's reputation for delivering exceptional work at the intersection of brand strategy, design, and technology.
What distinguishes Instrument is their integrated approach—combining brand strategy with product design, web development, and content creation under one roof. This allows them to create cohesive brand experiences across all touchpoints, from visual identity to functional digital products.
The agency maintains a strong values-driven culture, evidenced by their recognition as one of Fast Company's Best Workplaces for Innovators. Their commitment to diversity, equity, and inclusion shapes both their internal culture and the work they produce. For brands seeking a creative partner who can deliver across digital and physical experiences, Instrument offers both strategic sophistication and technical expertise.
Verified credentials and recognition earned by Instrument
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 2005. Over 15 years of experience.
Mid-Size
Medium (51-200)
Rankings earned on AgencyCluster
Common questions about Instrument.
Instrument has earned rankings on 4 AgencyCluster lists: Top 10 Branding & Creative Design, Top 25 Branding & Creative Design, Top 10 Branding & Creative Design in Oregon, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 97/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Instrument scores 97/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Category Fit, Delivery Maturity, Freshness, Reputation. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Instrument was founded in 2005, giving them over two decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 21+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Instrument will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Instrument has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Instrument, verified signals include a functioning website, LinkedIn company profile, 21+ years of operating history (founded 2005), 4 earned rankings on curated top lists.
