Jones Knowles Ritchie (JKR)

Jones Knowles Ritchie, better known as JKR, has established itself as one of the world's most respected branding agencies for consumer goods and major global brands. Founded in 1990 in London, the agency now operates from offices in New York, London, and Shanghai with over 300 professionals.

JKR's philosophy centers on making brands 'distinctive everywhere'—creating identities that stand out consistently across all touchpoints. Their recent work for Walmart, Yahoo, Mozilla, and Burger King demonstrates their ability to tackle major brand transformations with both strategic insight and creative boldness.

The agency excels particularly in packaging design and visual identity for consumer brands, with longstanding relationships with giants like AB InBev, Kraft Heinz, and Mars Inc. Their 'charisma by design' approach searches for what makes each brand unique and amplifies it through distinctive visual systems.

In 2024, JKR achieved 29% year-over-year revenue growth, expanding into new sectors including tech, retail, and finance. Their recent strategic expansion includes enhanced experience design capabilities and a strengthened strategy division. For brands seeking distinctive visual identity with global implementation capability, JKR delivers exceptional creative quality.