Design-led creative company making brands distinctive everywhere, specializing in visual identity and packaging design.
Jones Knowles Ritchie (JKR) is a global design agency that helps brands stand out in the market. With offices in London, New York, and Shanghai, JKR offers a range of services including brand strategy, brand identity, and brand experience. Founded in 1990, the company has grown to over 300 employees and provides expertise in creating distinctive brands for clients across the globe.
Our take on Jones Knowles Ritchie (JKR)
Jones Knowles Ritchie, better known as JKR, has established itself as one of the world's most respected branding agencies for consumer goods and major global brands. Founded in 1990 in London, the agency now operates from offices in New York, London, and Shanghai with over 300 professionals.
JKR's philosophy centers on making brands 'distinctive everywhere'—creating identities that stand out consistently across all touchpoints. Their recent work for Walmart, Yahoo, Mozilla, and Burger King demonstrates their ability to tackle major brand transformations with both strategic insight and creative boldness.
The agency excels particularly in packaging design and visual identity for consumer brands, with longstanding relationships with giants like AB InBev, Kraft Heinz, and Mars Inc. Their 'charisma by design' approach searches for what makes each brand unique and amplifies it through distinctive visual systems.
In 2024, JKR achieved 29% year-over-year revenue growth, expanding into new sectors including tech, retail, and finance. Their recent strategic expansion includes enhanced experience design capabilities and a strengthened strategy division. For brands seeking distinctive visual identity with global implementation capability, JKR delivers exceptional creative quality.
Verified credentials and recognition earned by Jones Knowles Ritchie (JKR)
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1990. Over 15 years of experience.
Large Team
Large (201-500)
Rankings earned on AgencyCluster
Common questions about Jones Knowles Ritchie (JKR).
Jones Knowles Ritchie (JKR) has earned rankings on 5 AgencyCluster lists: Top 10 Branding & Creative Design, Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, and 2 more. Their highest AgencyCluster Score is 98/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Jones Knowles Ritchie (JKR) scores 98/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Jones Knowles Ritchie (JKR) was founded in 1990, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 36+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is large team.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Jones Knowles Ritchie (JKR) will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Jones Knowles Ritchie (JKR) has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Jones Knowles Ritchie (JKR), verified signals include a functioning website, LinkedIn company profile, 36+ years of operating history (founded 1990), 5 earned rankings on curated top lists.
