World-leading brand specialists connecting business strategy to brand through consulting, design, and experience services.
Landor is a world-leading brand consultancy that helps businesses build stronger brands. They use a combination of strategic thinking, creative expertise, and technical capabilities to create brands that drive business results and transform customer experiences. With a range of services including brand strategy, design, and experience creation, Landor works with clients to define and solve business problems, ultimately making brands more valuable and less vulnerable.
Our take on Landor & Fitch
Landor & Fitch represents the merger of two legendary agencies—Landor Associates, founded in 1941 by Walter Landor, and Fitch, a leading experience design firm. Now part of WPP, this combined entity operates as one of the world's largest and most comprehensive brand consultancies.
Headquartered in San Francisco with offices in over 25 countries, Landor & Fitch has shaped some of the most recognizable brand identities in history, including the FedEx logo with its famous hidden arrow, BP's Helios mark, and Coca-Cola's evolving identity. Their work spans brand strategy, design, and experience across every conceivable industry.
The agency's capabilities now extend beyond traditional branding to include sonic branding through amp, workspace design via BDG, and motion design from ManvsMachine. This integrated offering allows them to create comprehensive brand experiences across all touchpoints.
Landor & Fitch brings unmatched scale and resources to brand challenges, making them particularly suited for global enterprises requiring consistent brand implementation across multiple markets. Their research capabilities, including the BrandAsset Valuator, provide data-driven insights that inform strategic decisions. For organizations seeking established expertise with global reach, Landor & Fitch delivers proven results.
Verified credentials and recognition earned by Landor & Fitch
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1941. Over 15 years of experience.
Enterprise
Enterprise (500+)
Rankings earned on AgencyCluster
Common questions about Landor & Fitch.
Landor & Fitch has earned rankings on 3 AgencyCluster lists: Top 10 Branding & Creative Design in California, Top 25 Branding & Creative Design, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 94/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Landor & Fitch scores 94/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Freshness, Category Fit, Delivery Maturity. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Landor & Fitch was founded in 1941, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 85+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is enterprise.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Landor & Fitch will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Landor & Fitch has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Landor & Fitch, verified signals include a functioning website, LinkedIn company profile, 85+ years of operating history (founded 1941), 3 earned rankings on curated top lists.
