Global brand strategy and design consultancy building tomorrow's best brands through strategic insight and creative excellence.
Lippincott is a global brand, marketing and experience consultancy that helps companies address complex brand challenges. With a legacy since 1943, they create, grow, and transform brands, leveraging industry insights, strategic rigor, and design creativity to drive transformative impact for clients across various sectors.
Our take on Lippincott
Lippincott is a global brand strategy and design consultancy with a distinguished history dating back to 1943. Now part of Oliver Wyman, a Marsh McLennan company, the firm operates from New York with global reach serving Fortune 500 clients.
The agency has shaped iconic brands across industries, with notable work for companies like Samsung, Hyatt, Southwest Airlines, and Starbucks. Their approach integrates rigorous strategic thinking with creative excellence, ensuring that visual solutions are grounded in business insight.
Lippincott's services span brand strategy, brand design, brand architecture, and brand experience—covering the full spectrum of branding challenges. Their scale and resources make them particularly suited for large enterprise clients with complex, multi-stakeholder brand challenges.
What sets Lippincott apart is their emphasis on building brands designed for tomorrow, not just today. Their strategic foresight helps clients anticipate market changes and position their brands accordingly. For organizations seeking strategic depth combined with world-class creative execution, Lippincott represents a premier choice.
Verified credentials and recognition earned by Lippincott
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1943. Over 15 years of experience.
Large Team
Large (201-500)
Rankings earned on AgencyCluster
Common questions about Lippincott.
Lippincott has earned rankings on 5 AgencyCluster lists: Top 10 Branding & Creative Design, Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, and 2 more. Their highest AgencyCluster Score is 98/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Lippincott scores 98/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Lippincott was founded in 1943, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 83+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is large team.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Lippincott will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Lippincott has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Lippincott, verified signals include a functioning website, LinkedIn company profile, 83+ years of operating history (founded 1943), 5 earned rankings on curated top lists.
