Global strategic branding agency specializing in rebranding innovative tech companies with offices in NYC, London, and Berlin.
Motto is a global strategic branding agency that helps innovative companies advance by creating bold ideas and aligning leaders to vision and purpose. With offices in NYC, LDN, and BER, they guide leadership teams through growth and transition, driving strategy for clients like Virgin, Google, and Microsoft. Since 2005, Motto has collaborated with top brands to solve tough strategic challenges, making them famous with 'Ideas Worth Rallying Around'.
Our take on Motto
Motto has positioned itself as a strategic branding partner for innovative technology companies seeking to establish or reinvent their market presence. With offices in New York, London, Berlin, and Dallas, the agency offers a global perspective combined with hands-on partnership.
The agency specializes in helping technology companies navigate critical brand moments—whether launching, repositioning, or scaling. Their work spans company positioning, category definition, and brand expression, ensuring that brand strategy aligns with business objectives.
Client testimonials highlight Motto's ability to act as true strategic partners rather than external vendors. Their collaborative approach involves deep immersion in client businesses, resulting in brand solutions that feel authentic and actionable.
Motto's portfolio demonstrates expertise working with NFL teams, technology startups, and established companies alike. Their thought leadership through press coverage and industry insights positions them as forward-thinking strategists. For technology companies seeking a branding partner who understands the unique challenges of the sector, Motto delivers strategic depth and creative excellence.
Verified credentials and recognition earned by Motto
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 2005. Over 15 years of experience.
Small Team
Small (11-50)
Rankings earned on AgencyCluster
Common questions about Motto.
Motto has earned rankings on 4 AgencyCluster lists: Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, Top 25 Branding & Creative Design in New York, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 96/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Motto scores 96/100 overall. Their strongest areas are Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness, Credibility. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Motto was founded in 2005, giving them over two decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 21+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is small team.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Motto will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Motto has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Motto, verified signals include a functioning website, LinkedIn company profile, 21+ years of operating history (founded 2005), 4 earned rankings on curated top lists.
