R/GA

R/GA

Global innovation company combining consulting, experience design, and brand strategy for business transformation.

About R/GA

R/GA is a global creative innovation company dedicated to enhancing the relationship between brands and consumers through a human-centric approach. Specializing in advertising and marketing services, R/GA combines design, technology, data, and creative strategy to create meaningful experiences and new value for businesses and their audiences. Their forward-thinking methodology empowers brands to adapt and thrive in an ever-evolving marketplace, ultimately fostering a more human future.

Editorial Review

Our take on R/GA

R/GA is a global innovation company that has evolved from its origins as a production company to become a multifaceted consultancy combining brand strategy, experience design, and business transformation. Part of Interpublic Group, R/GA operates globally with significant US presence.

The agency's capabilities span brand strategy, digital product development, and business consulting. This breadth allows them to approach brand challenges holistically, considering how brand intersects with business model, product experience, and organizational capability.

R/GA's portfolio includes transformative work for major technology, consumer, and financial services brands. Their approach treats brand not as standalone identity but as integral to customer experience and business strategy.

For organizations seeking strategic partners who can address brand alongside broader business transformation—particularly those navigating digital disruption—R/GA offers comprehensive capabilities with global reach and innovation focus.

Badges & Credentials

Verified credentials and recognition earned by R/GA

5 badges

Verification

Verified

This agency has a verified website presence.

LinkedIn Verified

This agency has a verified LinkedIn company page.

Recognition

Top Rated

This agency has an exceptional AgencyCluster score of 80+.

Experience

15+ Years

Established in 1977. Over 15 years of experience.

Company

Enterprise

Enterprise (500+)

Awards & Recognition

Rankings earned on AgencyCluster

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About R/GA

Common questions about R/GA.

Where does R/GA rank on AgencyCluster?

R/GA has earned rankings on 5 AgencyCluster lists: Top 10 Branding & Creative Design, Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, and 2 more. Their highest AgencyCluster Score is 100/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.

What are R/GA's strengths according to AgencyCluster?

In our evaluation for Branding & Creative Design, R/GA scores 100/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.

How long has R/GA been in business?

R/GA was founded in 1977, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 49+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is enterprise.

What does a typical branding & creative design project cost with an agency like R/GA?

A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for R/GA will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.

Is R/GA a verified agency?

Yes. R/GA has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For R/GA, verified signals include a functioning website, LinkedIn company profile, 49+ years of operating history (founded 1977), 5 earned rankings on curated top lists.