Global brand strategy and design firm committed to simplicity, known for the World's Simplest Brands study.
Siegel+Gale is a global brand consultancy that helps businesses simplify complexity, clarify their unique value, and build trust with their audiences. With expertise spanning brand development, strategy, design, and customer experience, they enable companies to present themselves with clarity and confidence.
Our take on Siegel+Gale
Siegel+Gale has built its reputation on a simple but powerful philosophy: Simple is Smart. Founded in 1969 by Alan Siegel and Robert Gale, the firm has spent over five decades helping organizations communicate more effectively through clarity and simplicity.
Now part of Omnicom Group, Siegel+Gale operates from offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo. Their annual World's Simplest Brands study has become an industry benchmark, demonstrating the commercial value of simplicity in brand communications.
The firm's portfolio includes transformative work for the NBA (they designed the iconic silhouette logo), as well as brand programs for Google, Mastercard, Pfizer, and countless other organizations. Their expertise spans brand strategy, visual identity, naming, and experience design.
What distinguishes Siegel+Gale is their commitment to research-backed simplicity. They don't pursue minimalism for its own sake but rather clarity that serves business objectives. Their work on the 1040EZ tax form exemplifies how simplification can improve user experience while achieving institutional goals. For organizations looking to cut through complexity and communicate more effectively, Siegel+Gale offers proven methodology and creative excellence.
Verified credentials and recognition earned by Siegel+Gale
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1969. Over 15 years of experience.
Mid-Size
Medium (51-200)
Rankings earned on AgencyCluster
Common questions about Siegel+Gale.
Siegel+Gale has earned rankings on 3 AgencyCluster lists: Top 25 Branding & Creative Design, Top 25 Branding & Creative Design in New York, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 92/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Siegel+Gale scores 92/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Category Fit, Reputation, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Siegel+Gale was founded in 1969, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 57+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Siegel+Gale will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Siegel+Gale has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Siegel+Gale, verified signals include a functioning website, LinkedIn company profile, 57+ years of operating history (founded 1969), 3 earned rankings on curated top lists.
