Siegel+Gale

Siegel+Gale has built its reputation on a simple but powerful philosophy: Simple is Smart. Founded in 1969 by Alan Siegel and Robert Gale, the firm has spent over five decades helping organizations communicate more effectively through clarity and simplicity.

Now part of Omnicom Group, Siegel+Gale operates from offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo. Their annual World's Simplest Brands study has become an industry benchmark, demonstrating the commercial value of simplicity in brand communications.

The firm's portfolio includes transformative work for the NBA (they designed the iconic silhouette logo), as well as brand programs for Google, Mastercard, Pfizer, and countless other organizations. Their expertise spans brand strategy, visual identity, naming, and experience design.

What distinguishes Siegel+Gale is their commitment to research-backed simplicity. They don't pursue minimalism for its own sake but rather clarity that serves business objectives. Their work on the 1040EZ tax form exemplifies how simplification can improve user experience while achieving institutional goals. For organizations looking to cut through complexity and communicate more effectively, Siegel+Gale offers proven methodology and creative excellence.