Wieden+Kennedy

Wieden+Kennedy

Independent creative agency known for iconic campaigns and bold brand building for global brands like Nike and Coca-Cola.

About Wieden+Kennedy

Wieden+Kennedy is a renowned full-service advertising agency with over forty years of experience in building and transforming well-known brands globally. They offer a wide range of services including brand marketing, marketing automation, world-class creative, media, social, design, and strategy operations. W+K is driven by a core mission of using creativity to help brands break through in culture and bring value to people. With offices worldwide, they continue to showcase their latest and greatest work, demonstrating their commitment to delivering innovative and impactful brand solutions.

Editorial Review

Our take on Wieden+Kennedy

Wieden+Kennedy is one of the world's largest independent creative agencies, legendary for producing some of the most memorable advertising campaigns in history. Founded in Portland in 1982, the agency maintains its independence while serving global brands.

Their long-standing relationship with Nike has produced iconic campaigns including 'Just Do It,' establishing both the brand and the agency as creative powerhouses. Beyond Nike, W+K has created breakthrough work for Coca-Cola, Ford, Old Spice, and many other major brands.

With offices in Portland, New York, Amsterdam, London, Tokyo, Shanghai, Delhi, and São Paulo, Wieden+Kennedy combines global reach with creative excellence. Their approach emphasizes bold ideas that capture attention and shape culture.

While primarily known as an advertising agency, W+K's branding capabilities are substantial, creating visual identities and brand systems that work across all touchpoints. For brands seeking culturally resonant creative work that drives both awareness and affinity, Wieden+Kennedy represents the pinnacle of creative agency capability.

Badges & Credentials

Verified credentials and recognition earned by Wieden+Kennedy

5 badges

Verification

Verified

This agency has a verified website presence.

LinkedIn Verified

This agency has a verified LinkedIn company page.

Recognition

Top Rated

This agency has an exceptional AgencyCluster score of 80+.

Experience

15+ Years

Established in 1982. Over 15 years of experience.

Company

Enterprise

Enterprise (500+)

Awards & Recognition

Rankings earned on AgencyCluster

Summarize this page withChatGPTor

About Wieden+Kennedy

Common questions about Wieden+Kennedy.

Where does Wieden+Kennedy rank on AgencyCluster?

Wieden+Kennedy has earned rankings on 3 AgencyCluster lists: Top 25 Branding & Creative Design, Top 10 Branding & Creative Design in Oregon, Top 50 Branding & Creative Design. Their highest AgencyCluster Score is 90/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.

What are Wieden+Kennedy's strengths according to AgencyCluster?

In our evaluation for Branding & Creative Design, Wieden+Kennedy scores 90/100 overall. Their strongest areas are Credibility, Reputation, Delivery Maturity, Proof of Work & Outcomes, Category Fit, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.

How long has Wieden+Kennedy been in business?

Wieden+Kennedy was founded in 1982, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 44+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is enterprise.

What does a typical branding & creative design project cost with an agency like Wieden+Kennedy?

A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Wieden+Kennedy will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.

Is Wieden+Kennedy a verified agency?

Yes. Wieden+Kennedy has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Wieden+Kennedy, verified signals include a functioning website, LinkedIn company profile, 44+ years of operating history (founded 1982), 3 earned rankings on curated top lists.