Global brand consultancy creating transformative brands that move organizations and people forward with 60 years of experience.
Wolff Olins is a global brand consultancy that creates transformative brands for businesses, helping them move forward and drive positive change. With nearly 60 years of experience, they have worked with a diverse range of partners, including major brands like Uber, GE, and Spotify, to create innovative and impactful brands that defy convention and redefine expectations.
Our take on Wolff Olins
Wolff Olins stands among the most influential branding agencies in history, having pioneered many methodologies that define modern brand consulting. Founded in 1965 in London, the agency now operates from offices in New York, San Francisco, Los Angeles, and London.
The firm's legacy includes some of the most recognizable brand identities of the past six decades, from the controversial but memorable London 2012 Olympics logo to transformative work for Spotify, Uber, and NYC & Company. Their approach fuses what they call 'maths and magic'—combining analytical rigor with creative inspiration.
With approximately 150 designers, strategists, and technologists, Wolff Olins offers comprehensive brand services including strategy, design, and experience creation. They specialize in helping organizations use brand as a catalyst for transformation, whether through repositioning, cultural change, or complete reinvention.
Under CEO Sairah Ashman—the first female CEO in the firm's history—Wolff Olins continues to evolve while maintaining its reputation for bold, boundary-pushing work. Their recent work demonstrates a commitment to brands that 'defy convention, redefine expectations, and ignite positive change.' For organizations seeking transformative brand work with strategic depth, Wolff Olins remains a premier choice.
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Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1965. Over 15 years of experience.
Mid-Size
Medium (51-200)
Rankings earned on AgencyCluster