Global brand consultancy creating transformative brands that move organizations and people forward with 60 years of experience.
Wolff Olins is a global brand consultancy that creates transformative brands for businesses, helping them move forward and drive positive change. With nearly 60 years of experience, they have worked with a diverse range of partners, including major brands like Uber, GE, and Spotify, to create innovative and impactful brands that defy convention and redefine expectations.
Our take on Wolff Olins
Wolff Olins stands among the most influential branding agencies in history, having pioneered many methodologies that define modern brand consulting. Founded in 1965 in London, the agency now operates from offices in New York, San Francisco, Los Angeles, and London.
The firm's legacy includes some of the most recognizable brand identities of the past six decades, from the controversial but memorable London 2012 Olympics logo to transformative work for Spotify, Uber, and NYC & Company. Their approach fuses what they call 'maths and magic'—combining analytical rigor with creative inspiration.
With approximately 150 designers, strategists, and technologists, Wolff Olins offers comprehensive brand services including strategy, design, and experience creation. They specialize in helping organizations use brand as a catalyst for transformation, whether through repositioning, cultural change, or complete reinvention.
Under CEO Sairah Ashman—the first female CEO in the firm's history—Wolff Olins continues to evolve while maintaining its reputation for bold, boundary-pushing work. Their recent work demonstrates a commitment to brands that 'defy convention, redefine expectations, and ignite positive change.' For organizations seeking transformative brand work with strategic depth, Wolff Olins remains a premier choice.
Verified credentials and recognition earned by Wolff Olins
Verified
This agency has a verified website presence.
LinkedIn Verified
This agency has a verified LinkedIn company page.
Top Rated
This agency has an exceptional AgencyCluster score of 80+.
15+ Years
Established in 1965. Over 15 years of experience.
Mid-Size
Medium (51-200)
Rankings earned on AgencyCluster
Common questions about Wolff Olins.
Wolff Olins has earned rankings on 5 AgencyCluster lists: Top 10 Branding & Creative Design, Top 10 Branding & Creative Design in New York, Top 25 Branding & Creative Design, and 2 more. Their highest AgencyCluster Score is 100/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.
In our evaluation for Branding & Creative Design, Wolff Olins scores 100/100 overall. Their strongest areas are Credibility, Proof of Work & Outcomes, Reputation, Category Fit, Delivery Maturity, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.
Wolff Olins was founded in 1965, giving them over three decades of experience in branding & creative design. In an industry where many agencies are less than 5 years old, 61+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.
A comprehensive brand identity project (strategy + design) costs $30K–$150K. Logo and visual identity alone ranges from $10K–$50K. Brand guidelines and asset system creation costs $15K–$60K. Enterprise rebrands can exceed $250K. These are industry benchmarks for branding & creative design agencies at the level AgencyCluster curates. Actual pricing for Wolff Olins will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.
Yes. Wolff Olins has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Wolff Olins, verified signals include a functioning website, LinkedIn company profile, 61+ years of operating history (founded 1965), 5 earned rankings on curated top lists.
