Acadia, which acquired Bobsled Marketing in 2022, is a full-service digital growth agency headquartered in Atlanta, Georgia. Bobsled Marketing was founded in 2015 by Kiri Masters as an Amazon-focused agency that quickly became one of the most respected names in marketplace management, working with hundreds of mid-sized brands across Amazon, Walmart, and Instacart.
Following the acquisition, Bobsled's retail media and marketplace practice continues to operate within Acadia with the same practitioners and leaders. The combined entity now offers a broader range of capabilities including SEO, paid media, social media, analytics, and web development alongside the core Amazon and marketplace management services that built Bobsled's reputation.
The agency's educational content legacy is notable, with founder Kiri Masters having contributed regularly to Forbes, authored two books on Amazon selling, and built a substantial thought leadership platform that established trust with hundreds of brands before they became clients. This content-driven approach to client acquisition speaks to the depth of expertise within the organization.
For mid-to-enterprise brands seeking a growth marketing partner that combines deep Amazon and retail media expertise with broader digital capabilities, Acadia offers a compelling integrated solution. The agency's focus on operational excellence, brand protection, organic marketing, and paid advertising provides a comprehensive foundation for marketplace success.