Guidance

Guidance

Digital experience agency specializing in B2C and B2B eCommerce solutions with Optimizely, Adobe Commerce, and Shopify Plus

About Guidance

Guidance is an ecommerce-focused design and development agency that creates customized E-Commerce solutions for top brands in B2C and B2B markets. With expertise in platforms like Shopify Plus, BigCommerce, and Adobe, they deliver industry-leading practices in multichannel retail strategies, mobile, customer experience, and complex system integration. Since 1993, Guidance has facilitated over $5 billion in web, mobile, and social commerce for clients like Foot Locker, Johnny Was, and TOMS Shoes, building hundreds of world-class, omni-channel solutions that enhance customer experience and drive business performance.

Editorial Review

Our take on Guidance

Guidance is listed as an eCommerce-focused agency based in Marina Del Rey, CA. Based on publicly available signals (a clearly maintained website and service positioning), the firm appears to be active and positioned to support commerce teams across strategy, build, and ongoing optimization.

Digital experience agency specializing in B2C and B2B eCommerce solutions with Optimizely, Adobe Commerce, and Shopify Plus

In terms of capability scope, they present coverage across ecommerce-development with recurring emphasis on Magento / Adobe Commerce, Shopify Plus, B2B eCommerce. For buyers, that typically translates into help with store builds or re-platforming, theme/UX improvements, integrations, and growth experiments that improve speed, conversion, and operational flow.

What stands out

  • Discovery & strategy
  • Design and engineering
  • Launch support
  • Ongoing optimization

How teams commonly engage

  • Discovery sprint to map requirements, data flows, and success metrics
  • Build or re-platform with staged milestones and QA gates
  • Post-launch optimization (performance, CRO, SEO/analytics) on a monthly cadence

Things to validate during selection

  • Ask for 2–3 recent, comparable case studies (platform + vertical) and the measurable outcomes tied to them.
  • Confirm who will be on the day-to-day team (PM, lead engineer, UX) and how communication, sprint cadence, and QA are handled.
  • If you have integrations (ERP/CRM, PIM, WMS, subscriptions), validate their integration approach and ownership of post-launch support.

Ideal fit: B2B commerce programs (catalog, roles/pricing, quoting, ERP integration). If your roadmap includes platform upgrades, performance work, merchandising UX, or complex integrations, this is the type of profile worth shortlisting for a structured discovery call.

Procurement tip: request a brief technical approach document (architecture + integrations), a delivery plan with milestones, and a clear post-launch support model (SLA, monitoring, and release cadence). That makes it easier to compare proposals apples-to-apples and reduces surprises once the project moves from sales to delivery.

Badges & Credentials

Verified credentials and recognition earned by Guidance

5 badges

Verification

Verified

This agency has a verified website presence.

LinkedIn Verified

This agency has a verified LinkedIn company page.

Recognition

Top Rated

This agency has an exceptional AgencyCluster score of 80+.

Experience

15+ Years

Established in 1993. Over 15 years of experience.

Company

Mid-Size

Medium (51-200)

Awards & Recognition

Rankings earned on AgencyCluster

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About Guidance

Common questions about Guidance.

Where does Guidance rank on AgencyCluster?

Guidance has earned rankings on 11 AgencyCluster lists: Top 10 Magento / Adobe Commerce Development, Top 25 Magento / Adobe Commerce Development, Top 50 Magento / Adobe Commerce Development, and 8 more. Their highest AgencyCluster Score is 93/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.

What are Guidance's strengths according to AgencyCluster?

In our evaluation for Magento / Adobe Commerce Development, Guidance scores 93/100 overall. Their strongest areas are Credibility, Reputation, Category Fit, Delivery Maturity, Proof of Work & Outcomes, Freshness. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.

How long has Guidance been in business?

Guidance was founded in 1993, giving them over three decades of experience in ecommerce development. In an industry where many agencies are less than 5 years old, 33+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.

Is Guidance a full-service agency or a specialist?

Guidance is listed across 3 categories on AgencyCluster: eCommerce Development, Magento / Adobe Commerce Development, BigCommerce Development. This indicates a full-service or multi-discipline capability. Multi-service agencies can be advantageous when your project spans several disciplines (e.g., design + development + marketing). However, check their scores per category — an agency may be strong in web development but less specialized in, say, AI/ML. eCommerce specialists understand the full revenue picture — conversion funnels, checkout UX, payment processing, shipping logic, and tax compliance. A 1% conversion rate improvement can mean millions in revenue for enterprise stores.

What does a typical ecommerce development project cost with an agency like Guidance?

A custom eCommerce store costs $30K–$200K depending on complexity. Enterprise platforms (multi-store, ERP integration) range from $100K–$500K+. Monthly maintenance and optimization runs $3K–$15K. These are industry benchmarks for ecommerce development agencies at the level AgencyCluster curates. Actual pricing for Guidance will depend on project scope, timeline, and complexity — contact the agency directly for a custom quote.

Is Guidance a verified agency?

Yes. Guidance has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Guidance, verified signals include a functioning website, LinkedIn company profile, 33+ years of operating history (founded 1993), 11 earned rankings on curated top lists.