Guidance

Guidance

Digital experience agency specializing in B2C and B2B eCommerce solutions with Optimizely, Adobe Commerce, and Shopify Plus

About Guidance

Guidance is an ecommerce-focused design and development agency that creates customized E-Commerce solutions for top brands in B2C and B2B markets. With expertise in platforms like Shopify Plus, BigCommerce, and Adobe, they deliver industry-leading practices in multichannel retail strategies, mobile, customer experience, and complex system integration. Since 1993, Guidance has facilitated over $5 billion in web, mobile, and social commerce for clients like Foot Locker, Johnny Was, and TOMS Shoes, building hundreds of world-class, omni-channel solutions that enhance customer experience and drive business performance.

Editorial Review

Our take on Guidance

Guidance is listed as an eCommerce-focused agency based in Marina Del Rey, CA. Based on publicly available signals (a clearly maintained website and service positioning), the firm appears to be active and positioned to support commerce teams across strategy, build, and ongoing optimization.

Digital experience agency specializing in B2C and B2B eCommerce solutions with Optimizely, Adobe Commerce, and Shopify Plus

In terms of capability scope, they present coverage across ecommerce-development with recurring emphasis on Magento / Adobe Commerce, Shopify Plus, B2B eCommerce. For buyers, that typically translates into help with store builds or re-platforming, theme/UX improvements, integrations, and growth experiments that improve speed, conversion, and operational flow.

What stands out

  • Discovery & strategy
  • Design and engineering
  • Launch support
  • Ongoing optimization

How teams commonly engage

  • Discovery sprint to map requirements, data flows, and success metrics
  • Build or re-platform with staged milestones and QA gates
  • Post-launch optimization (performance, CRO, SEO/analytics) on a monthly cadence

Things to validate during selection

  • Ask for 2–3 recent, comparable case studies (platform + vertical) and the measurable outcomes tied to them.
  • Confirm who will be on the day-to-day team (PM, lead engineer, UX) and how communication, sprint cadence, and QA are handled.
  • If you have integrations (ERP/CRM, PIM, WMS, subscriptions), validate their integration approach and ownership of post-launch support.

Ideal fit: B2B commerce programs (catalog, roles/pricing, quoting, ERP integration). If your roadmap includes platform upgrades, performance work, merchandising UX, or complex integrations, this is the type of profile worth shortlisting for a structured discovery call.

Procurement tip: request a brief technical approach document (architecture + integrations), a delivery plan with milestones, and a clear post-launch support model (SLA, monitoring, and release cadence). That makes it easier to compare proposals apples-to-apples and reduces surprises once the project moves from sales to delivery.

Badges & Credentials

Verified credentials and recognition earned by Guidance

5 badges

Verification

Verified

This agency has a verified website presence.

LinkedIn Verified

This agency has a verified LinkedIn company page.

Recognition

Top Rated

This agency has an exceptional AgencyCluster score of 80+.

Experience

15+ Years

Established in 1993. Over 15 years of experience.

Company

Mid-Size

Medium (51-200)

Awards & Recognition

Rankings earned on AgencyCluster

Top 10 eCommerce Development

Nationwide · 2025

Top 10 eCommerce Development

in California · 2025

Top 50 eCommerce Development

Nationwide · 2025

Top 25 eCommerce Development

Nationwide · 2025