Perpetua

Perpetua

AI-powered eCommerce advertising platform for Amazon with automated campaign creation, video ad optimization, and DSP management capabilities.

About Perpetua

Perpetua provides growth optimization and reporting technology for eCommerce businesses. They offer a platform that enables brands and sellers to create goals, execute tactical optimization, and gain insights into their advertising performance. With integrations across multiple marketplaces, including Amazon, Instacart, and Walmart, Perpetua helps businesses scale growth and improve retail media performance through their eCommerce advertising optimization and intelligence software.

Editorial Review

Our take on Perpetua

Perpetua is an AI-powered eCommerce advertising platform based in New York that has built a strong reputation for intuitive automation and creative ad optimization on Amazon and other marketplaces. The platform offers an integrated solution for Amazon, Walmart, and Instacart sellers, simplifying ad management through automated campaign creation and intelligent optimization.

The platform's unique approach involves creating product-wise campaigns based on performance data from existing advertising, rather than modifying campaigns directly. This methodology allows for clean, optimized campaign structures that can be more easily managed and scaled. Perpetua is particularly recognized for its strength in creative advertising formats, including video ads and DSP campaigns.

Perpetua's automation is designed to be hands-off, with default settings that manage campaigns effectively without requiring constant manual adjustments. This approach appeals to brands that want professional-grade advertising performance without the overhead of managing every campaign detail themselves.

For Amazon sellers seeking an intuitive, AI-powered advertising platform with particular strength in creative and video ad formats, Perpetua offers a modern, automated solution. Their New York base and focus on innovation in ad formats make them well-suited for brands that want to leverage the latest advertising technologies and creative capabilities on Amazon.

Badges & Credentials

Verified credentials and recognition earned by Perpetua

5 badges

Verification

Verified

This agency has a verified website presence.

LinkedIn Verified

This agency has a verified LinkedIn company page.

Recognition

Top Rated

This agency has an exceptional AgencyCluster score of 80+.

Experience

10+ Years

Established in 2016. Over 10 years of experience.

Company

Mid-Size

Medium (51-200)

Awards & Recognition

Rankings earned on AgencyCluster

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About Perpetua

Common questions about Perpetua.

Where does Perpetua rank on AgencyCluster?

Perpetua has earned rankings on 1 AgencyCluster list: Top 50 Amazon Marketing. Their highest AgencyCluster Score is 85/100. Rankings are merit-based and determined by evidence across six evaluation pillars — agencies cannot pay for higher positions.

What are Perpetua's strengths according to AgencyCluster?

In our evaluation for Amazon Marketing, Perpetua scores 85/100 overall. Their strongest areas are Category Fit, Freshness, Credibility, Proof of Work & Outcomes, Reputation, Delivery Maturity. A high Outcomes score means they have verifiable case studies with measurable results — the most heavily weighted factor in our methodology.

How long has Perpetua been in business?

Perpetua was founded in 2016, giving them over a decade of experience in amazon marketing. In an industry where many agencies are less than 5 years old, 10+ years of sustained operations signals stability, client retention, and the ability to adapt through multiple technology cycles. Today, the team is mid-size.

Is Perpetua a verified agency?

Yes. Perpetua has been vetted and verified by AgencyCluster's editorial team through a rigorous, multi-factor review process. Unlike self-serve directories, AgencyCluster does not accept automated submissions — every agency is evaluated manually before being published. Our vetting covers identity verification (website, LinkedIn, domain age), business legitimacy (years of operation, team size, registered presence), evidence of work (case studies, portfolio, client outcomes), reputation checks across third-party platforms, activeness and freshness of their online presence, and screening for red flags including misconduct, fraud, or misleading claims. Agencies that fail any critical check are not listed. For Perpetua, verified signals include a functioning website, LinkedIn company profile, 10+ years of operating history (founded 2016), 1 earned ranking on curated top lists.